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SimplyTrends Privacy Policy

Privacy and security are in our DNA. From our protocols and policies to the technology we use, security is front and center in everything we do.

Security - it's everyone's job

At SimplyTrends, security is everyone’s responsibility. We combine enterprise-grade security features with comprehensive audits of our policies, applications, systems, and networks.

All our employees (and contractors) have an obligation to maintain the confidentiality, integrity, accessibility, and security of the data managed by SimplyTrends.

Data Provided by SimplyTrends

SimplyTrends only provides publicly available data algorithmically captured and indexed from billions of websites and apps and its aggregated results.

Privacy by Design

To keep your information safe, we follow all applicable standards and regulations. We devote substantial time, effort, and resources toward compliance with all applicable privacy laws and regulations – like GDPR and CCPA – and invest heavily in developing data collection methodologies and practices that maximize compliance and protect customers’ privacy interests:

1. Vulnerability Reporting We employ a multi-step verification process to avoid the collection of personal data or personally identifiable information (PII)

2. Behavioral data is collected anonymously and aggregated at the site- and app-level – rather than the user-level

3. Data is never used for targeted advertising or user profiling, and we don’t use “cookies” to collect behavioral data

SimplyTrends Vulnerability Disclosure Policy

1. Vulnerability Disclosure Philosophy

SimplyTrends believes effective disclosure of security vulnerabilities requires mutual trust, respect, transparency and common good between SimplyTrends and Security Researchers. Together, our vigilant expertise promotes the continued security and privacy of SimplyTrends customers, products, and services.

2. Security Researchers

SimplyTrends accepts vulnerability reports from all sources such as independent security researchers, industry partners, vendors, customers and consultants. SimplyTrends defines a security vulnerability as an unintended weakness or exposure that could be used to compromise the integrity, availability or confidentiality of our products and services.

3. Scope

This policy applies to any digital assets owned, operated, or maintained by SimplyTrends, including public-facing websites.

4. Our Commitment to Researchers

Trust: We maintain trust and confidentiality in our professional exchanges with security researchers.

Respect: We treat all researchers with respect and recognize your contribution for keeping our customers safe and secure.

Transparency: We will work with you to validate and remediate reported vulnerabilities in accordance with our commitment to security and privacy.

Common Good: We investigate and remediate issues in a manner consistent with protecting the safety and security of those potentially affected by a reported vulnerability.

5. What We Ask of Researchers

Trust: We request that you communicate about potential vulnerabilities in a responsible manner, providing sufficient time and information for our team to validate and address potential issues.

Respect: We request that researchers make every effort to avoid privacy violations, degradation of user experience, disruption to production systems, and destruction of data during security testing.

Transparency: We request that researchers provide the technical details and background necessary for our team to identify and validate reported issues, using the form below.

Common Good: We request that researchers act for the common good, protecting user privacy and security by refraining from publicly disclosing unverified vulnerabilities until our team has had time to validate and address reported issues.

6. Vulnerability Reporting

SimplyTrends recommends that security researchers share the details of any suspected vulnerabilities across any asset owned, controlled, or operated by SimplyTrends (or that would reasonably impact the security of SimplyTrends and our users) using the web form below. The SimplyTrends Security team will acknowledge receipt of each vulnerability report, conduct a thorough investigation, and then take appropriate action for resolution.

What information do we collect?

We may collect, store and use the following kinds of personal data:

1. Vulnerability Reporting information about your visits to and use of this website;

2. Vulnerability Reporting information about any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services;

3. Vulnerability Reporting information that you provide to us for the purpose of registering with us and/or subscribing to our website services and/or email notifications;

Information about website visits

We may collect information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of pageviews. We may use this information in the administration of this website, to improve the website’s usability, and for marketing purposes.

Cookies

Cookies are alphanumeric identifiers transferred to your computer’s hard drive through your Web browser to enable our systems to recognize your browser and tell us how and when pages in our Site are visited and by how many people. Like most internet sites, SimplyTrends uses cookies to enhance our users’ and customers’ experience on the internet. These cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your name or email address is.

Most browsers allow you to prevent the browser from accepting new cookies, to be notified when you receive a new cookie, or to disable cookies. To disable cookies set by SimplyTrends, simply contact us at hello@simplytrends.co and we will provide you with an opt-out.

Information You Provide to Us

We receive and store any information you enter on the Site or through the Services or provide to us in any other way. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our features. We use PII provided by you for such purposes as responding to your requests for services, customizing the content you see, communicating with you about our products, and marketing our services to you.

In order for you to use all of our features, you must register with SimplyTrends. We require your email address and password during the registration process.

Further information may be required if you choose to purchase paid components of the Services, such as credit card and billing information. SimplyTrends uses third-party partners for credit card processing who may require and store your credit card and billing information.

Automatic Information

We receive and store certain types of information whenever you interact with us. SimplyTrends automatically receives and records “traffic data” on our server logs from your browser including your IP address, SimplyTrends cookie information, and pages you request. SimplyTrends uses this traffic data to analyze trends and administer the Site. Our service automatically collects usage information, such as the numbers and frequency of visitors to our Site and its components. This data is only used in the aggregate. This type of collective data enables us to figure out how often users use different parts of the Site and Services. In addition, we may provide statistical collective user information, not information about you personally, to our partners so that they understand how often people use specific components of our Site and Services.

Email Communications

If you purchase SimplyTrends’ online tools to collect and analyze user and usage data for your Customer Site through the Site or Services, SimplyTrends will communicate with you about the services you purchase by email. You consent to receiving such confirmations by email. If you contact us via email through the Site, we may retain a record of your contact information and any information you provide us in your message to respond to you. We may receive a confirmation when you open an email from SimplyTrends.

We may also send emails with service updates, news or promotions. If you do not want to receive email from us, please contact us at hello@simplytrends.co. If you do not want to receive legal notices from us, such as this Privacy Policy, those legal notices will still govern your use of the Site and Services.

Information From Other Sources

To improve our services, we may receive information about you from other sources and add it to our account information. Like the information you provide to us, we do not share this information with anyone except authorized third parties in connection with providing you with our services.

Information Security

Your SimplyTrends account information is protected by a password for your privacy and security. Only employees or agents who need personal information to perform a specific job are granted access to it. All of our employees are kept up to date on our privacy and security practices. While SimplyTrends uses commercially reasonable means to secure your information, we do not guarantee that your personal information will not be improperly accessed, disclosed, or destroyed by breach of any of our safeguards.

Accessing Information

You are able to access, add to, update certain information about you. When you update information, however, we often maintain a copy of the unrevised information in our records.

You may deactivate and wipe all off your data on SimplyTrends account anytime. Some information may remain in our records after deletion of your account. Please contact us at hello@simplytrends.co if you have questions or concerns about accessing your PII.

Changes to This Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Questions and Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at hello@simplytrends.co