Install the Only All-in-One Shopify Inspector Extension — It's Free


Learn How to Stand Out When Selling the Same Products

Sep 29, 2022 · 16 min read

In this article, I'll share how to stand out when selling the same products as everyone else.

Create attractive product images

If your ecommerce store is an online showroom, then the product image is your salesperson. Image is the first thing your website visitors will see when they come to your store. They could be drawn by an attractive product image and then go further and finally make an order, but also can leave right away if they can't stand the ugly product image.

Share with your graphic designer a practical tool called SimplyTrends, and ask them to find top sellers of your niche with this competitor-finder tool, export their product images in one click, and learn how they are doing right. A combination of proficient design skills with clear expression generates images that can arise customers purchasing desire.

Display product videos

Some individuals would prefer to hear audio content to reading the product description. In the beginning, you could make product videos by displaying a slideshow of the product images you've imported and discussing the advantages of each product with the viewer.

As your company expands, you can email previous clients and request that they submit a video testimonial as social proof. That additionally encourages future purchases.

You'll be giving customers more value, which will result in a higher conversion rate because, according to Kissmetrics, website visitors are 64-85% more likely to buy your product after watching a video on the product page. It will be even simpler to convert if you add videos to your most popular product pages.

When creating your video, you'll want to have a voiceover describing the product and you may want to change the speed of images unless you have several variants, using this Gareth Brommell post as an example. Instead of "Happy Birthday," you may want to have your logo in that same spot.

Write Blog

It's possible to generate sales for small blogs from day one; the second blog post I ever wrote for my store resulted in two sales through retargeting the blog alone, and it was one of the cheapest ads I'd ever run. Regular blog posting is another simple way to stand out. Imagine the possibilities when you've been producing content for over a year. Two sales might not seem like much, but we weren't even indexed yet and didn't have an audience.

This is a long-term play that requires a lot of work but pays off in spades. Fresh content posted several times a week encourages visitors to visit your website more frequently and increases your chances of being found, as well as giving visitors the impression that you are a reliable source. If you're running the website alone, you should create 5-7 blog posts per week; if you have a team, you can use Neil Patel's blogging advice and publish fresh content three times a day, every day, to gradually attract 1,000,000 visitors per month.

Divide your content into two categories: clickbait and search. By producing both types of content, you'll increase your chances of organic growth. The search content would include your SEO plays so that you can rank on Google. You might want to switch between the two types of content today, using the clickbait content to help you drive traffic.

Of course, people could just copy your original content, but that would result in Google penalizing them for plagiarism, and since you created the content, you would appear more authoritative. In addition, even content spinners who work for the dark side don't succeed in the long run.

The majority of people lack the stamina to consistently produce new content, so it slowly fades from their attention, giving the appearance that their website is no longer active, giving you the upper hand.

Offer free worldwide shipping

Nobody wants to pay for shipping, and people would rather receive free shipping (worth $6.99) than a greater product discount (worth $10), according to David Bell, a Wharton marketing professor.

Absorbing shipping costs will help reduce abandoned cart rates because ePacket delivery has an average shipping cost of only a few dollars, delivers products typically within 30 days, and offers door-to-door tracking.

Nearly half of all online retailers, according to TechCrunch, provide free shipping, making your store more appealing to a potential customer if you do as well.

Provide epic customer support

They'll probably continue to buy from you instead of your competitor even if you sell the same products as them if you offer better support. Most companies offer excellent customer service before the sale is made, but how you treat your customers after the sale when they're dissatisfied with their purchase can make all the difference in the world.

Consider the following when it comes to offering outstanding customer service:

  1. Be friendly: During the holidays you can mail your customers a holiday card thanking them for their purchase. If your business donates a percentage to charity you can let them know that their purchase helped you raise a certain amount of money for the charity. You can also give them their own VIP discount code for future purchases. If possible, make sure the note is handwritten and personalized so that they know it wasn’t just a generic card you sent to everyone.

  2. Be respectful: Sometimes when customers are unhappy, they can write some angry emails. However, under no condition should you ever respond to them in the same way. Your job is to turn the situation around. By staying calm, respectful and positive, you can help brighten your customer’s day while resolving the issue.

  3. Give them what they want: If your customer asks for a refund on a product, provide it, no questions asked. Too many companies try too hard to hold on to customers that aren’t meant to be. When it comes to retention, it’s about providing a customer with reasons to stay before they want to leave. It’s not about forcing them to stay once they’ve made their mind up. Sometimes customers want refunds for reasons that have nothing to do with your product or company so don’t take it personally when they ask for one.

  4. Go above and beyond: Your customers should be put on a pedestal, they’re giving you their most prized possessions: time and money. They give you their time when following you on social media and they give you their money when buying your product. Treat them the way you would a best friend. Create content they’ll love. Respond to comments on social media, blog posts and email and get to know them. Every now and then send a few customers a free gift to say thanks.

Here are ten customer service success stories that you can use as motivation when deciding what kind of customer support to offer your clients.

Sell winning products and have exclusive products

Sell Winning Products

If everyone is selling the same product, you can easily sell it too. And if you know what their best sellers are, then you can sell a winning product. To find the product that helps you hit the jackpot, all you need to do is a little bit of product research.

Here comes again the excellent tool SimplyTrends, which can also help you hunt winning products, in addition to its competitor finder functionality.

Follow the below three ways to find winning products with SimplyTrends:

Discover Real-Time Sales

With SimplyTrends you can discover new e-commerce opportunities for your business and find the hot-selling products in real-time by staying in the loop of the products that are actually selling across 1 million Shopify stores. With just one click, you will get to know the accurate number of prices, orders, ranks and revenues, and other details of products.

Get Inspiration from Winning Ads

From a list of profitable ads across social media platforms, you can get inspiration on what products are trending in the market. Meanwhile, you can learn how they are selling by checking the ad details and visiting the product page. These are all presented on one page of SimplyTrends for your convenience.

Catch Opportunities with Trends

SimplyTrends also demonstrates real-time trends on Google for you. Through a glance at the data of how many times the product is being searched, you can easily judge whether it is hot-selling for the time being. Moreover, an array of information such as CPC, SEO difficulty, and competition level can help you make the right marketing decision.

Have Exclusive Products

Selling only dropshipped products carries the risk of losing out on a competitive advantage. Even the largest retailers like Walmart have a mix of both dropshipped goods and exclusive products, which is the secret to standing out when selling the same products as everyone else is to provide a great product selection.

You can create printables, ebooks, or courses as your exclusive products rather than physical items that need to be shipped; as an illustration, if you sell women's clothing, you could produce an ebook on how to put together a stylish look. If you sell dog supplies, you could make a dog training course that people can download; if you sell home decor items, you could sell printable artwork for the home.

Add personality

In order to create an "anything but ordinary" look, the copy also offers styling suggestions. DSers imports all of the pertinent product information your customers require, but you must go above and beyond and make those words come to life. With the Tipsy Elves example below, you see playful copywriting, and your customers will appreciate it. The copy you write can bring your products to life or at least bring a smile to a customer's face, which will help you stand out when selling the same products as everyone else.

You can add personality to your blog posts by including humorous GIFs or graphics, and you can do the same for your banner images by choosing your colors carefully and including images and copy that express your personality.

Because people fall in love with people, not brands, keep in mind that how you present your personality will depend on how your brand is perceived. People adore Steve Jobs, they adore Facebook, Instagram, and SnapChat because they can easily connect and stay in touch with friends and family around the world, and they adore Apple because of Steve Jobs. It's critical to display your human side when promoting your brand.

Get more reviews

As customers can view customers who have purchased from your store using your product in photos or videos, this will also help to increase your store's conversion rate. The more reviews your store has, the more likely it is that customers will choose to do business with you because you'll appear to be more well-liked than your rivals when selling the same products as everyone else.

You can personally email each customer to ask them to leave a review on the product page in order to increase the number of reviews. You can include some questions in the email that they should respond to in order to provide a thorough review.

You can inquire about the following:

If you keep asking for reviews 2-4 weeks after each customer receives their order, you will eventually find that you have more reviews than your rivals. Send them the direct link where to leave a review based on the products they purchased, provide an incentive for leaving the review, such as a discount or a small gift, and don't give up on getting reviews altogether if they decide not to do so.

Focus on the experience

What can I do today to take my store to the next level to create an epic experience for my customers? should be your daily question in order to stand out when selling the same products as everyone else. If you do this every day, you'll find that your store will constantly improve. Disney easily ranks among the top role models for young people to aspire to.

While your store might not be able to offer all of the same rewards, you can offer free instant download products and a small free gift for customers who earn points from buying your products. If you complete a survey, you receive points that you can use to download printables, get figurines, movies, and even a tour of the Walt Disney Studios. Although you can earn points and gain access to freebies even without purchases, Disney Movie Rewards offers rewards as a way to say "thank you" for buying their movies. You get points on your birthday.

If you look at the DisneyStore.com website, you'll notice that their copy and images tell a story and allow you to picture yourself using the product, which helps make you, or in this case your children, want their products. You should create an experience that stands out when it comes to your online presence.

If you saw something at a Disney park but forgot to buy it, you can buy it online in their Disney Parks section by browsing product categories like clothes, ornaments, luggage, and sorting by your age group like girls, boys, babies, and adults. You can browse products based on your favorite Disney movies, and Disney literally thought of every possible category that their customers would want to shop in when creating their impressive selection of product categories. If you sell apparel, you might also allow customers to sort by color and size so that people can more easily find exactly what they want. When creating categories for your website, you should think about all of the different ways your customers would shop.

Update your site daily

If you really want to stand out when selling the same products as everyone else, you should commit to your store for a long period of time. Many business owners suffer from shiny object syndrome and will move onto another niche that keeps them interested after a few months.

You'll rank highly in the search engines if you add new products and content frequently for more than a year. In addition, you'll give customers a reason to return to your store because there will always be new content for them to browse.

Due to the competition's potential lack of online activity, you gain an advantage. People may choose to shop elsewhere if your store appears dormant because they may believe they won't receive their product if they place an order. Adding new content to your blog and social media platforms also lets people know that you're still operating your store.

Related Readings

Ready to grow your ecommerce business?

Try SimplyTrends now - no credit card required.

SimplyTrends FAQ

SimplyTrends is a toolkit for Shopify and dropshipping business at every scale.

You can discover, spy and track any Shopify store, find real-time winning ads, find suppliers with image search, and there are just so much more. Explore all features in SimplyTrends

In SimplyTrends, everything is intuitive. Start to find, track and monitor your competitors in just 3 steps.

Sure thing! We gather real-time profitable winning ads while you can also search for keyword-related winning ads.

We've also visualized active ads over time on a graph so that you can anticipate the trend beforehand, and recognize whether it's a winning product. Try it now.

Of course, and it's FREE FOREVER!

SimplyTrends is a great combination and upgrade of all Shopify related Chrome extensions. Spy on any Shopify stores with store-level and product-level insights, and scrape products in bulk from Shopify-powered stores instantly with a few clicks.

It also runs on AliExpress page for scraping digitals at the best quality, and capture ads on any Facebook page you are browsing at the moment. Pin it to your browser now.

We analyze millions of searches, conversations and mentions across the Internet to ensure our data are accurate. But some data are estimated, for example, the revenue of a store.

We have a dedicated support team available for all your questions and needs. If you need anything, simply shoot us an email at hello@simplytrends.co.

Resources

Chrome Extension
Features
Pricing
Knowledge Base
Blog
Ecom Research Center
Partners